
Shaping the Future of Identity
A guide for buyers and sellers navigating a new path to programmatic advertising.
続きを読むA guide for buyers and sellers navigating a new path to programmatic advertising.
続きを読むOMD Spain and Renault relies on Xandr Invest to centralise CTV buying.
続きを読むIn March 2021, Xandr in partnership with IAB Europe conducted an industry poll to understand the attitudes and behaviours to programmatic supply strategies.
続きを読むIn this guide, we explore buyers’ challenges in their supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.
続きを読むAt the end of 2020, Xandr released its third annual Global Relevance Report exploring the challenges and opportunities marketers face when looking to improve the online ad experience for consumers. In this companion report, we take a closer look at the findings from UK respondents, looking to better understand how advertisers locally are activating, prioritising and thinking about data when it comes to digital video, both display and CTV, offering a Roadmap to Relevance in 2021 and beyond.
続きを読むGeoLogic uses Invest DSP to successfully deliver hyper-localized, programmatic campaigns.
続きを読むXandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.
続きを読むThe themes and trends that will guide advertisers and publishers in the next months.
続きを読むHavas launches its first programmatic linear TV campaign on Xandr Invest.
続きを読むThis interactive guide aims to provide a roadmap to the opportunities and challenges around CTV, an overview of practices in key global markets and actionable advice for those leaning into the CTV age. Xandr partnered with a number of the biggest and most advanced CTV buyers and sellers across Asia, Australia, Europe, Latin America and the United States, to explore the topics and themes that matter most.
続きを読むDeal curation has grown significantly over the last year. Learn how to improve your chances of getting included in Xandr-curated deals to access incremental demand.
今すぐ観るA new magazine covering the latest technologies, thinking and collaborations driving media & advertising
続きを読むConsumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today?
Read MoreAs viewers stream more content and marketers shift spend to OTT, TV programmers and distributors are seeking better opportunities to capitalize on programmatic in OTT. In this video, Xandr, Newsy, and WarnerMedia share their perspectives on current OTT trends and challenges, header bidding technology, and the path forward for programmatic OTT.
今すぐ観るInvest in Prebid Server to future-proof your header bidding strategy. With Xandr’s Prebid Server Premium, you can get started quickly, easily, and cost-effectively.
今すぐ観るNext4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.
続きを読むMicrosoft sees uplift in revenue, ease of setup, and an improved user experience with the adoption of Prebid Server Premium.
続きを読むConsumers today are taking charge of their personal finances, from digital payments to staying on top of their spending through banking apps. Financial institutions are innovating ways they can best support their current customers, particularly in a time of COVID when visiting a physical retail location is temporarily challenged. Xandr shared timely insights on today’s ad marketplace and how financial marketers can make the most effective use of their first-party data across screens and devices, as well as tools like addressable, to engage their existing customers with the most relevant message at the right time.
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