Shaping the Future of Identity
A guide for buyers and sellers navigating a new path to programmatic advertising.
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OMD Spain + Xandr Invest
OMD Spain and Renault relies on Xandr Invest to centralise CTV buying.
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Programmatic Supply Strategies
In March 2021, Xandr in partnership with IAB Europe conducted an industry poll to understand the attitudes and behaviours to programmatic supply strategies.
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Demystifying curated marketplaces: a guide for buyers to drive efficient supply strategies
In this guide, we explore buyers’ challenges in their supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.
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Roadmap to Relevance, United Kingdom
At the end of 2020, Xandr released its third annual Global Relevance Report exploring the challenges and opportunities marketers face when looking to improve the online ad experience for consumers. In this companion report, we take a closer look at the findings from UK respondents, looking to better understand how advertisers locally are activating, prioritising and thinking about data when it comes to digital video, both display and CTV, offering a Roadmap to Relevance in 2021 and beyond.
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GeoLogic + Xandr Invest
GeoLogic uses Invest DSP to successfully deliver hyper-localized, programmatic campaigns.
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InnoGames — Cookieless Buying
Xandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.
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Marketing & Media Trends 2021
The themes and trends that will guide advertisers and publishers in the next months.
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Havas + EDF + FranceTV Publicité
Havas launches its first programmatic linear TV campaign on Xandr Invest.
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ConnectedTV: Advertising's Creative Canvas, 2021
This interactive guide aims to provide a roadmap to the opportunities and challenges around CTV, an overview of practices in key global markets and actionable advice for those leaning into the CTV age. Xandr partnered with a number of the biggest and most advanced CTV buyers and sellers across Asia, Australia, Europe, Latin America and the United States, to explore the topics and themes that matter most.
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Xandr-Curated Deals: Publisher Best Practices
Deal curation has grown significantly over the last year. Learn how to improve your chances of getting included in Xandr-curated deals to access incremental demand.
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Xandr Connect 2020
A new magazine covering the latest technologies, thinking and collaborations driving media & advertising
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2020 Relevance Report
Consumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today?
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Seller Perspectives on Programmatic OTT’s Path Forward
As viewers stream more content and marketers shift spend to OTT, TV programmers and distributors are seeking better opportunities to capitalize on programmatic in OTT. In this video, Xandr, Newsy, and WarnerMedia share their perspectives on current OTT trends and challenges, header bidding technology, and the path forward for programmatic OTT.
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Driving Attention: Good Creative is Not Enough
A blueprint to catching your consumer’s eye.
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Server-Side Header Bidding is the Future We Need
Invest in Prebid Server to future-proof your header bidding strategy. With Xandr’s Prebid Server Premium, you can get started quickly, easily, and cost-effectively.
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Italy’s Next14 Evolves Its Header Bidding Setup with Xandr’s Prebid Server Premium
Next4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.
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Microsoft Adopts Xandr’s Prebid Server Premium
Microsoft sees uplift in revenue, ease of setup, and an improved user experience with the adoption of Prebid Server Premium.
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How The Financial Services Category Is Adapting To A New Consumer Curve
Consumers today are taking charge of their personal finances, from digital payments to staying on top of their spending through banking apps. Financial institutions are innovating ways they can best support their current customers, particularly in a time of COVID when visiting a physical retail location is temporarily challenged. Xandr shared timely insights on today’s ad marketplace and how financial marketers can make the most effective use of their first-party data across screens and devices, as well as tools like addressable, to engage their existing customers with the most relevant message at the right time.
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